We own the websites, newsletters, and digital programs that competitive trapshooters use every week. Brands advertise through us. State orgs earn from us. Nobody else does this.
We don't rent ad space on someone else's platform. We own every property, grow every audience, and control every placement. That's how we guarantee results.
Professional websites for state associations — live shoot data, real-time results, and built-in ad inventory. Every site is a standalone revenue-generating property.
The weekly newsletter for competitive trapshooting. Winners, scores, giveaways, and industry news delivered every Monday at 9am. The highest-value ad channel in the network.
Interactive micro-sites that replace paper programs at major shoots. Live scores, squad info, and sponsor activations on every shooter's phone. Captive audience, 3-5 views per day.
Exclusive partnership with Shoot Score Board for live scoring data across every registered shoot in America. Real-time results embedded directly into every property.
Your buyers are 35-65, high-income, brand-loyal for decades, and impossible to reach through any other digital channel. Until now.
Learn more about Clay Ads →Competitive trapshooters spend $5K-$25K+ a year on gear, ammo, travel, and events. They buy from brands they see at the range — and they stay loyal for life. There's no other digital channel that reaches them.
When you advertise on Clay Ads, your brand doesn't show up in one place — it follows every trapshooter through their entire week. That's how you become the brand they remember.
One campaign puts your brand across the largest collection of trapshooting media properties ever assembled. Here's what you get access to.
The companion app every competitive trapshooter uses for live scores, presquad, and results at every registered shoot in America.
The website trapshooters visit to check scores, standings, and shoot results. High-frequency visits during every shoot week.
The only national magazine dedicated to competitive trapshooting. Print and digital reach bundled together.
The weekly email every trapshooter opens Monday morning. Winners, scores, giveaways — and your brand.
The most-listened-to podcast in competitive trapshooting. Loyal audience that tunes in every week.
Professional websites for state trapshooting associations — each one a standalone ad property with a local audience.
High-profile competitive events that draw top shooters and spectators. On-site and digital sponsorship opportunities.
Interactive programs on every shooter's phone for 3-5 days per event. Captive audience, impossible to ignore.
Every campaign is custom-built for your goals. Tell us what you're looking for and we'll show you exactly how Clay Ads puts your brand in front of the right audience.
Build Your Campaign →
Get a professional website with live shoot data — built, hosted, and maintained for free. You reply to one text a week. We handle everything else. And you get a revenue check.
Custom website for your association — branded, mobile-optimized, with live shoot data from SOSClays embedded automatically. You approve the design before it goes live.
Content, social media, event graphics, newsletters, merchandise — all produced and published by our team. You approve monthly and answer one text a week. That's it.
Once ad revenue passes the cost threshold, you get a 50/50 split on everything above it. You never pay a dime. The alternative? Spend $10K on a WordPress site that earns nothing.
Almost every state shoot in America still prints paper programs. Folded booklets that cost money to produce, can't be tracked, and end up in the trash. We're replacing them with interactive micro-sites that live on every trapshooter's phone for the entire event.
Already live at state shoots across the network — and expanding fast.
Sponsor an Event →ShotCo was founded by Jon Slinker — a competitive trapshooter who watched every other sport get professional media coverage, data infrastructure, and ad networks while trapshooting got left behind. So he built it himself.
Jon grew the Nevada State Shoot from a regional event to one of the top-10 ATA shoots in the country. He didn't do it by building websites. He did it by understanding what shooters want, what event directors need, and what advertisers are willing to pay for.
ShotCo is not a web agency. It's a media company. We own the digital properties, aggregate the audience, and give advertisers a way to reach competitive trapshooters at scale. The websites, newsletters, and digital programs are just the delivery mechanism.
Whether you're a brand looking to reach competitive shooters or a state organization that deserves a better website, the conversation starts here.
Fill out the form below. Takes 60 seconds.
15-minute discovery call. We learn your goals and show you the network.
Your brand on the network or your site built and launched. That simple.
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