We own the websites, newsletters, and digital programs that competitive trapshooters use every week. Brands advertise through us. State orgs earn from us. Nobody else does this.
We don't rent ad space on someone else's platform. We own every property, grow every audience, and control every placement. That's how we guarantee results.
Professional websites for state associations — live shoot data, real-time results, and built-in ad inventory. Every site is a SHOTCO-operated network property.
The weekly newsletter for competitive trapshooting. Winners, scores, giveaways, and industry news delivered every Monday at 9am. The highest-value ad channel in the network.
Interactive micro-sites that replace paper programs at major shoots. Live scores, squad info, and sponsor activations on every shooter's phone. Captive audience, 3-5 views per day.
Exclusive partnership with Shoot Score Board for live scoring data across every registered shoot in America. Real-time results embedded directly into every property.
Your buyers are 35-65, high-income, brand-loyal for decades, and impossible to reach through any other digital channel. Until now.
Learn more about CLUBGEN →Competitive trapshooters spend $5K-$25K+ a year on gear, ammo, travel, and events. They buy from brands they see at the range — and they stay loyal for life. There's no other digital channel that reaches them.
When you advertise on CLUBGEN, your brand doesn't show up in one place — it follows every trapshooter through their entire week. That's how you become the brand they remember.
One campaign puts your brand across the largest collection of trapshooting media properties ever assembled. Here's what you get access to.
The companion app every competitive trapshooter uses for live scores, presquad, and results at every registered shoot in America.
The website trapshooters visit to check scores, standings, and shoot results. High-frequency visits during every shoot week.
The only national magazine dedicated to competitive trapshooting. Print and digital reach bundled together.
The weekly email every trapshooter opens Monday morning. Winners, scores, giveaways — and your brand.
The most-listened-to podcast in competitive trapshooting. Loyal audience that tunes in every week.
Professional websites for state trapshooting associations — each one a standalone ad property with a local audience.
High-profile competitive events that draw top shooters and spectators. On-site and digital sponsorship opportunities.
Interactive programs on every shooter's phone for 3-5 days per event. Captive audience, impossible to ignore.
Every campaign is custom-built for your goals. Tell us what you're looking for and we'll show you exactly how CLUBGEN puts your brand in front of the right audience.
Build Your Campaign →
Get a professional website with live shoot data — built, hosted, and maintained by SHOTCO. We handle everything so you can focus on running your organization.
Custom website for your association — branded, mobile-optimized, with live shoot data from SOSClays embedded automatically. You approve the design before it goes live.
Content, social media, event graphics, newsletters, merchandise — all produced and published by our team. You approve monthly and answer one text a week. That's it.
Your digital presence gets better every month — fresh content, new features, and a growing audience. We treat your site like our own because it is part of our network.
ShotCo was founded by Jon Slinker, a trapshooter who watched every other sport get professional media coverage, data infrastructure, and ad networks while trapshooting got nothing. So he built it himself.
Jon has grown the Nevada State Shoot by over 50% every year since stepping in to guide the marketing in 2023. He's the Head of Marketing for Trapshooting USA and the Back Fence Shootout. He's the Executive Producer of Trap Talk, the biggest podcast in the sport. He didn't get these roles by building websites. He got them by understanding what shooters want, what event directors need, and what advertisers will pay for.
ShotCo is not a web agency. It's a media company. We own the digital properties, aggregate the audience, and give advertisers a way to reach trapshooters at scale. The websites, newsletters, and digital programs are just the delivery mechanism.
Whether you're a brand looking to reach competitive shooters or a state organization that deserves a better website, the conversation starts here.
Fill out the form below. Takes 60 seconds.
15-minute discovery call. We learn your goals and show you the network.
Your brand on the network or your site built and launched. That simple.
Smoke Break